The City's Kit
Bold, innovative, and powerful, the inaugural Atlanta United primary kit embodies the strength, diversity, and unity of the city's people. Constructed by Adidas and sponsored by American Family Insurance, the new 2017 jersey was officially revealed at Atlanta United’s unveiling event on November 15, 2016.
The five vertical stripes of red and black represent the club’s five pillars of character – Unity, Excellence, Community, Determination, and Innovation. The core values make our DNA, who we are behind the crest, at our core, unwavering and relentless in our pursuit of excellence.
THE VENTILATION HOLES
To increase the breathability, Adidas has featured their engineered Climagrid throughout the back of the kit, which is comprised of ventilation holes positioned anatomically for maximum ventilation and movement.
The team crest sits directly over the heart as a symbol of passion and pride. Symbolically, the game day crest is high contrast, enhanced, unique to the primary kit, it is bold, inspiring and legit, because on game day we are all on our best.
THE SPECIAL LOGO
Unique to the primary kit, an inaugural season logo resides behind the neck as a nod to the club's first ever season in 2017. The fans and the players can forever carry a symbol of the courage, passion, and fearlessness from our inaugural year.
The Atlanta United Primary Kit is available in a variety of styles:
- Authentic Short-Sleeve
- Authentic Long-Sleeve
- Replica Short-Sleeve
The authentic version of the kit is constructed of Adizero technology making it lightweight and fitted to enhance performance for the players on-field. With a more loose/casual fit and a knit fabric, the replica is built for the fans. For more information on the differences between authentic and replica please visit here.