On Saturday morning hundreds of fans gathered for the launch of the Official Team Store of Atlanta United and the Atlanta Falcons. Eager fans lined up as early as 4:20am to secure their spot in line, earn a chance to win prizes, and ultimately gear up with brand new team swag.
In anticipation of the store's Grand Opening, the line looped around the buildings of Atlantic Station, full of supporters awaiting their chance to grab some gear. See how it rolled out on social media below: