Atlanta is our city. Our hustle began here, in the shade of the peach trees. Join us in the fight to protect, defend, and unite. From the skyline to the tree line, we are taking over ATL in the heart of the city with an event you cannot miss. Season Ticket Members are invited to join the club for the unveiling of the new 2022 Secondary Kit. The festival-style event will take place in the Promenade in Piedmont Park and will feature music, entertainment, food and beverages as well as special guest appearances to help celebrate the kick-off of the season and the new threads.

The new kit is a reflection of the club’s commitment to sustainability and passion for its city: the City in a Forest. Our organization’s efforts in protecting the environment are nothing new. Since opening its doors in 2017 and becoming the first LEED Platinum professional sports stadium in North America, our home of Mercedes-Benz Stadium has set the standard for sports venues by innovating the way it approaches sustainability. From its water conservation system protecting neighboring communities from flooding to its 4,000 solar panels that generate renewable energy for the city’s power grid, our home of Mercedes-Benz Stadium is more than our field of play. It is here to be a catalyst for protecting the environment it sits in.

The Arthur M. Blank Family Foundation has long supported preserving greenspace in our city. The foundation was one of the first investors in the Atlanta BeltLine and over the past decade has helped to create every major park in our targeted Westside neighborhoods. In its next generation of philanthropy, the Blank Family Foundation is committed to investing in our environment, through conservation and climate resiliency.

This is the city that raised us - the city we fight for. This kit is unlike anything you’ve seen before. Join us.


Date: February 19

Time: 4 pm-9pm (show starts at 6:30pm)

Location: The Promenade at Piedmont Park

Parking: There will be NO PARKING available in the Sage Parking Deck near the Promenade. If you must drive, you'll need to find street parking around Piedmont Park and walk the reminder of the way (see maps for identified walking paths and distances).

2022 Kit Launch Event
2022 Kit Transportation Map


Where in Piedmont Park is the event?

The event will take place outdoors in the Promenade, which is located in the Northeast corner of Piedmont Park. Please reference the event maps for more information.

What is the best way to get to the event?

We highly recommend using MARTA, carpooling, walking, or biking to the event.

Rideshare drop-off is permitted. Please use either of the following addresses for drop-off:

  • 1345 Piedmont Ave NE Atlanta, GA 30309
  • 1320 Monroe Drive NE Atlanta, GA 30306

MARTA bus #27 stops at the main entrance at 1345 Piedmont Avenue, and Bus #27 may be boarded at either the Midtown or Lindbergh Center train stations.

NO PARKING available in the Sage Parking Deck near the Promenade. If you must drive, you will need to find street parking around Piedmont Park and walk the reminder of the way (see maps for identified walking paths and distances).

What time should I arrive?

The event opens at 4pm, the show will begin around 6:30pm. Please allow extra time for traffic and walking to the event. The event concludes at 9pm.

Do I need a ticket to enter?

Yes, guests need a ticket to attend. After redeeming your free ticket(s), they will become available in your Atlanta United app. Please have your ticket ready to scan upon entry.

Will the new kit be available for purchase at the event?

  • Yes! We highly recommend pre-ordering your customized kit so it will be ready for pick-up at the event. To pre-order CLICK HERE. Pre-order availability is limited and is expected to reach capacity. You must have a ticket to the event to pick up your order* Deadline to pre-order your customized kit will be 2/17 at 11:59 p.m.
  • Deadline to pre-order ready-made kits will be 2/19 at noon.
  • No same-day customization will be available on-site. If you would like your kit customized, it will be mailed to you post-event via 2-day FedEx shipping.


  • Authentic Kit - $139.99
  • Men’s Replica Kit - $89.99
  • Women’s Replica Kit - $79.99
  • Youth Kit - $69.99
  • Scarf - $34.99

*Tax not included. STM discount not included but will be applied at event.

Is the event 21+?

All ages are welcome!

Any child under 33 inches does not need a ticket to attend.

What can I bring with me and what items are not permitted?

Small bags and cameras are permitted. Feel free to bring fold-up lawn chairs and blankets to sit on!

Outside food and beverage, vapes or other smoking devices, weapons, and pets are not permitted.

What should I wear?

Rep ATL UTD – because it is an outdoor event, we recommend jackets and scarves.

Is the venue ADA accessible?

Yes, the venue is ADA accessible. If you require accommodations, please reach out to our fan services team so we can best assist you at fans@atlutd.com

Will there be food and beverages available on-site?

Yes! Food and drinks will be available throughout the event for purchase via Atlanta’s best food trucks. Alcoholic beverages will be available for purchase for fans 21+.

Will alcohol be available?

Yes! Beer, wine and other options will be available for purchase for fans 21+.

Can I use my Season Ticket Member discount at the event?

Yes, your discount will automatically be applied when purchasing your kit.

What if there is bad weather?

The event is rain or shine. In case of inclement weather or event cancellation, you will be notified via email. Please check the weather before leaving and dress accordingly.

Are pets allowed?

Pets are not allowed with the exception of registered service animals.

Is smoking permitted?

No smoking is permitted at the event.

I can’t make it to the event, can I still purchase a kit?

Yes! The kits will exclusively be on sale at the Atlanta United Team Store at Atlantic Station beginning at 12 p.m. on Sunday, Feb. 20. They will also be on sale on MLSStore.com beginning at 7 p.m. on Saturday, Feb. 19.