“United” – Evolution of Our Name
The time is now, a new era has dawned. Atlanta is welcoming the beautiful game.
Atlanta was born as a railroad town and today is a global hub for travel and commerce. It is in our DNA to connect and unite.
A new state of the art stadium is being built as the Club’s home. It will be an iconic landmark for Atlanta leading the world into the next generation of stadium designs.
Atlanta is a modern, international city that embraces all its citizens, creating an inclusive fan base that is progressive and passionate. A fan base that becomes one voice. We all gather together and stand united.
We are a football club because we are more than just the team: we are the fans, we are the community, we are Atlanta, taken from the voices of the citizens.
This is our City. This is our Club.
We are Atlanta United FC.
Logo Evolution
The Atlanta United FC logo was constructed utilizing elements of Atlanta’s rich history and culture, underscoring the city’s progressive and passionate voice.
1 Circle
Inspired by the city's seal and the city's Olympic heritage. It is a symbol of unity and globalization. It represents the never-ending passion for this city and for this club.
2 The A
The bold "A" at the center of the logo puts the focus on the enduring strength of Atlanta. The "A" is anchored to the circle symbolizing its connection to the community.
3 United
Atlanta is a modern, international city that embraces all its citizens. We have an inclusive fan base that is progressive and passionate. A fan base that is becoming one voice. We all gather together and stand United.
4 Stripes
The 5 stripes represent the pillars of our character. Unity. Determination, Community, Excellence and Innovation. The black stripes are also a nod to Atlanta's history as a railroad town.
5 FC
We are called a Football Club because we are more than just a team. We are the fans, we are the community, we are Atlanta. Taken from the voices of the citizens. This is your city, this is your club. We are Atlanta United FC.
Colors
Black is a symbol of strength and power.
Victory red represents pride and passion.
Gold epitomizes our commitment to excellence.
