Pete Soto joined AMB Sports & Entertainment Group as Senior Director of Game Presentation, Live Events and Stadium Production in 2015. Soto is responsible for designing and implementing innovative strategies to enhance the gameday and live event experience for Atlanta Falcons fans at the Georgia Dome, as well as for Atlanta United FC and event guests at Mercedes-Benz Stadium set to open in 2017. Soto will oversee game-day and special event production teams as well as live events and Mercedes-Benz Stadium production.
Prior to joining AMB Sports & Entertainment Group, Soto worked for the Florida Panthers Hockey Club, Carolina Hurricanes Hockey Club, where he oversaw the 2006 Stanley Cup Finals Championship production, and the Florida Marlins Baseball Club, where he oversaw the 1997 World Series Championship Production. Soto has also been Video Director for the 2002 Winter Olympics Ice Hockey venue in Utah and the 2014 Sochi Winter Olympics Ice Hockey Venue in Sochi, Russa. He oversaw NC State Basketball and Football for 11 seasons in Raleigh, North Carolina and was the Associate Producer for three Super Bowls.
A native of Brooklyn, New York, Soto holds a Bachelor’s Degree in Broadcast Communication from Barry University in Miami Shores, Florida. He and his wife Melissa along with their three children, Danica, Austin and Rocco, reside in Hoschton, GA.