Atlanta United announced today that the club is entering into a strategic partnership with Scottish club Aberdeen FC (AFC) geared towards boosting soccer and commercial operations for both clubs.
The strategic partnership will serve to expand Atlanta United’s reach globally and will be an opportunity for both clubs to share knowledge and experience including player and youth development, fan experience and venue best practices. The partnership also has technical advantages by extending Atlanta United’s scouting network into a new region and allowing for a development pipeline between the clubs.
AMB Sports & Entertainment (AMBSE), parent company of Atlanta United, will have minority ownership in AFC with a less than 10% stake in the club and will have no operational involvement or day to day oversight responsibilities.
AMBSE’s investment of £2million is part of a new package of investment in AFC totalling £5million, led by US based software entrepreneur Dave Cormack, a native of Aberdeen and current resident of Atlanta.
AFC announced today that AFC Chairman Stewart Milne and other directors, are stepping down. Dave Cormack will become Chairman after the Club’s Annual General Meeting on December 16.
A press conference will be held in Aberdeen on Monday, November 25 at 10:30am GMT. The press conference will be available to view online on ATLUTD.com at 8:30am EST.