Minted in ATL
Seven years ago, the dream of MLS in Atlanta was born. The dream became a reality and quickly captivated the hearts and minds of the 17s and the city. Atlanta United arrived on a mission. It has been resilient, gritty, unbreakable, victorious – immaculate and unwavering. It’s been progressive and unifying. The spirit has been tested, but never broken.
From College Park to Sandy Springs, Dahlonega to Macon, flags wave and the streets echo the sound of the freight train horn. We connect the past and lead the future. The vision is clear and before us, lies a distinct glow.
The King’s Kit represents our strive for the Gold standard. Gold doesn't define Atlanta, it represents it. Gold is in the city’s veins. Gold is meant for us - because gold is fit for kings.
THE CREST
The club’s championship star logo is found over the heart. The club crest was constructed drawing on elements of Atlanta’s rich history and culture, underscoring the city’s progressive and passionate voice. The silver star above the crest stands for what we have conquered. It is championship designation. The crest and star make up the championship star logo.
THE GOLD
In our commitment to the gold standard and repping the ATL swagger with all gold everything, all accents found on the King’s Kit are gold.
Gold is the most malleable and ductile metal in the world. When wearing gold, it is said to increase wisdom and power and illuminate a path to success. In addition, gold is symbolic for victory and humankind’s quest for perfection. Globally, gold transcends all boundaries and is recognized across cultures to denote prestige.
THE STRIPES & CHEVRON
The front of the jersey is marked by the clubs iconic 5-Stripes. The 5-vertical stripes stand for our pillars of character - Unity, Excellence, Community, Determination, and Innovation. The city is the fabric of our team. Just as each stripe stands for a pillar, the Chevron Pattern represents the texture that is woven together to create an inseparable bond between us.
Forward25
To celebrate the 25th season of Major League soccer, we are brining back the iconic 3-stripe adidas EQT jersey design from the 90’s, the era from which MLS was born. Today, we reimagine the EQT design philosophy - “everything that is essential, nothing that is not” through the creative spirit of our supporters and teams. Looking forward, we see a future where what is truly essential is that everyone has the freedom to create — their community, their team, their league — together under the three stripes.
ATL UTD
The back is constructed of a white mesh panel to keep players and supporters cool. Designed to go hand in hand with the Star & Stripes, a matching United mark is found on the back neck. This mark pays tribute to Atlanta’s unwavering perseverance and serves as a reminder to players and supporters that we all carry the city on our backs. The player’s name and number will be featured in metallic gold to represent our commitment to excellence.
THE COIN
The Coin found on the jock tag connects our past with our present. The “Spiked A” symbol drives a connection between club, city and our fans on matchday. Below it, a small “D” to represent Dahlonega, where gold was first discovered in Georgia in 1928.
Sleeve sponsor
2020 is the first year MLS clubs are allowed sleeve sponsors, and Atlanta United is proud to expand their partnership with Piedmont Healthcare as the first sleeve sponsor in club history. While American Family Insurance remains the primary kit sponsor, the club is thrilled to bring Piedmont Healthcare onto the kit to usher in a new era in their partnership with the organization.
The King's Kit is available in a variety of styles:
- Authentic Short-Sleeve
- Replica Long-Sleeve
- Replica Short-Sleeve
- Women's
- Youth
There are two new protocols for MLS jerseys this year: starting in 2020, a new system means all championship stars are silver, and sponsors can now be added to jersey sleeves.
If purchased at Official Atlanta United Team Stores including the online shop, every authentic King's Kit will come with a silver star and both sleeve patches applied. If an authentic kit is purchased outside of Official Team Stores, it will come with silver star but no patches. However, fans may bring jerseys from those outlets to have the patch pack applied at Official Team Stores for $9.99 + tax.
Replica jerseys will have no silver star or patches, but can also be brought into Official Team Stores to apply the patch pack (both patches and a silver star) for $9.99 + tax. Patch Pack coming soon.
Carryover 2019 Star and Stripes kits will have the gold star, and can not be replaced with a silver star and cannot have sleeve patches applied. Patch Pack and elements within cannot be applied to:
- 5-stripe jersey
- Inaugural grey jersey
- King Peach jerseys
- Goalkeeper jerseys
- Training jerseys
- 2019 Star & Stripes authentic or replica jersey which have the gold star
Club reserves the right to decline star application for unofficial jerseys.
The authentic version of the kit is constructed of Adizero technology making it lightweight and fitted to enhance performance for the players on-field. With a more loose/casual fit and a knit fabric, the replica is built for the fans.
AUTHENTIC
Men’s only
Fit: athletic fit
Heat sealed team crest on left chest
Coin on front left bottom
United with spike logo on back neck
Gold back hem
White back
REPLICA
Men’s Women’s, Youth
Fit: Fits True to size
Sewn on embroidered team crest on left chest United with spike logo on back neck
Solid white back
Does not have the Coin mark on it, that is only found on the authentic