ATLANTA – Atlanta United today announced a multi-year partnership agreement with next generation fan engagement and rewards company,, making the company an Official Partner of Atlanta United.

With 26 Club deals, including Atlanta United, seeks to create a unique community for MLS fans to celebrate their passion for the game and win once-in-a-life-time experiences all from one app. With a shared vision in leveraging next-generation technology mixed with progressive experiences, the United partnership forges a deeper connection with fans, and fuels growth on and off the field.

“The platform gives us an innovative way to listen and engage with our fans to further enhance our gameday experience,” said AMB Sports and Entertainment Vice President of Corporate Partnerships Mace Aluia. “We are excited to launch this innovative partnership to bring our fans closer to the team in a new and exciting way.”

With the highest percentage of millennial audience of any major U.S. sport, the deal with seeks to enable Atlanta United to combine its commitment to innovation and technology to leverage blockchain technology to provide Atlanta United tools to engage with fans in more immersive ways. will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.

“Joining forces with Atlanta United to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch,’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”

The agreement also enables, Atlanta United, and the League to work together on new fan engagement products in the years ahead. has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world’s leading sports properties. recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.

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