The Official Team Store Of The Atlanta Falcons And Atlanta United To Open At Avalon For Limited Experience November 6, 2021

ATLANTA – The Atlanta Falcons and Atlanta United are expanding their Official Team Store locations as they open a limited-time experience at Avalon. A grand opening event for the pop-up store will take place on Saturday, November 6, 2021, and the store will remain open through December 28, 2021.

The store at Avalon will serve as the third Official Team Store location in the metro Atlanta area, in addition to the storefronts at Mercedes-Benz Stadium and Atlantic Station. AMB Sports and Entertainment strategically chose the Avalon location to better serve Atlanta Falcons and Atlanta United season ticket members and fans.

“We are excited to be opening the doors of our Official Team Store at Avalon through the end of the year,” said Dietmar Exler, Chief Operating Officer at AMB Sports and Entertainment. “Having a store location at Avalon will allow for our fans who live in that part of the city to have easier access to merchandise of the teams they love.”

The grand opening celebration on November 6 will feature special appearances from the Atlanta United Street Team, service-dog-in-training King, Freddie Falcon, Atlanta Falcons Cheerleaders, Falcons legends, DJ EU and more. The Official Team Store will be open from 11a.m. to 5 p.m.  

As a thank you, season ticket members of both the Atlanta Falcons and Atlanta United will receive 25% off their regularly priced purchases Saturday, November 6 and Sunday, November 7. During the opening weekend, all fans who shop in the store will receive an extra 10% off regularly priced purchases. Additionally, a free $50 gift card to The Home Depot will be offered with a $100 purchase. Patrons will also have a chance to enter and win prizes and signed memorabilia throughout the weekend.

The Official Team Store limited-time experience at Avalon will be located at 2200 Avalon Boulevard, Suite 8150, Alpharetta, GA 30009. The store will be open daily (Monday through Saturday) from 11 a.m. to 7 p.m., and noon to 6 p.m. on Sunday. 


Alexa Anderson

AMB Sports and Entertainment