Atlanta United and Eleven Sports Media have joined forces in a new partnership aimed at expanding Eleven's award-winning business model in Atlanta, Georgia. This collaboration will create greater opportunities for small and mid-sized businesses across the region to connect with and build relationships with the club.
The newly formed Atlanta United Associate Partnership provides a comprehensive package of brand exposure, activation services and experiential opportunities. Through this program, Eleven Sports Media will forge high-value partnerships designed to effectively promote and support the growth of small businesses, alongside one of MLS’ biggest franchises.
As part of its commitment to supporting the heart of the Atlanta United community, Eleven is proud to support the Atlanta United Community Fund’s spring youth soccer programming. These free clinics welcome youth soccer players aged 5-14 of all skill levels from under-resourced areas across Georgia. Through this initiative, the Eleven brand will be proudly displayed on the sleeve of every player’s t-shirt, reinforcing its dedication to empowering young athletes and growing the game.
“Since the club launched, we’ve strived to be in the heart of the community and that includes building relationships with the local businesses in Atlanta,” said Skate Noftsinger, Atlanta United Chief Business Officer. “This partnership is a natural fit, and we aim to support small businesses by helping them connect with diverse audiences through the global game of soccer.”
Jordan Wilson, Commercial Director of Elevens commented: “Since the introduction of our partnership model in MLS, Atlanta United has consistently been a prime prospect for Eleven. Renowned for their passionate fanbase, the club boasts the highest average attendance in the league, drawing more than 46,000 enthusiastic supporters to the iconic Mercedes-Benz Stadium.
“We’re already bringing the small business community closer together through our successful partnership with the Atlanta Falcons, and we can’t wait to see this thrive further while working alongside Atlanta United”.
For further information on the Atlanta United Associate Partner Program and to secure your place for the upcoming MLS season, CLICK HERE.
