Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium.
Atlanta United Crest
The Crest is our primary mark and brand signature. It serves as our key identifier when representing the Atlanta United team and the brand.
The Crest is an icon for the City of Atlanta. It is a combination of modern and traditional elements that come together to form a symbol of soccer for the South.
"United” – Evolution of Our Name
Atlanta welcomed the beautiful game in 2017 and has set the standard for soccer in the southeast.
Atlanta was born as a railroad town and today is a global hub for travel and commerce. It is in our DNA to connect and unite.
Atlanta is a modern, international city that embraces all its citizens, creating an inclusive fan base that is progressive and passionate. A fanbase that becomes one voice.
We are a football club because we are more than just the team: we are the fans, we are the community, we are Atlanta, taken from the voices of the citizens.
This is our City. This is our Club.
We are Atlanta United.
Atlanta is a city where unity is found in diversity - the things that make individuals different are what makes this city stronger as a whole.
Atlanta United is powered by that same principle; this is our call for supporters to bring their voices together - to create a force more powerful than any one human could be on their own. In doing so, we will work to become the best and most passionate club in the world.
UNITE & CONQUER represents our promise to our supporters and our city - to entertain & unite Atlanta. We will always give our best and represent ATL in a manner that is honest, authentic, and proud.
The Atlanta United Supporters are like no other. They are the gold standard and fanaticism for sports in the U.S.
The City of Atlanta is who we are and why we are here. Not only geographical representations of our city including staple locations and landmarks, but history, culture moments and the diversity of our communities and neighborhoods.
Inspiring moments found on the pitch. No player is greater than the club.
Club - The 17s' Kit
Every stitch embodies the spirit of 17, and just like day 1,
This kit is a reminder that nothing is given.
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Community - Resurgens Kit
The Resurgens Kit, the club’s latest community kit, is inspired by Atlanta, a city that time and time again shows its resiliency and strength. The Phoenix, a mythical bird that rises from the ashes and is depicted on the Atlanta city seal, is featured on the back neck of the kit.