Por la pasión del fútbol.
It's no secret that fútbol and Latin culture are intertwined. Atlanta United Football Club stands on the shoulders of Latino supporters, staff, players, coaches and many others in and around the city of Atlanta.
Learn more about how the club celebrates and uplifts members of Latino communities in Georgia, not just for Latin Heritage Month but year-round. You can also read stories about Supporters, see our annual SOMOS Atlanta Collection and more.
Community Initiatives
Community Initiatives
GA100 Project
The GA 100 project, part of the Atlanta United Community Fund (AUCF), is committed to building 100 soccer pitches across Georgia to help make the sport more accessible to the communities who need it most.
The project fosters football in majority Latino communities across Atlanta in collaboration with Upper90 and other organizing partners. Find a pitch near you to learn more about youth programming.
Art Collective
The 2026 Art Collective is a program created to highlight and feature Atlanta based artists as guest designers, each creating a soccer scarf inspired by a key cultural celebration. Â
Each design weaves together the artist’s story, Atlanta’s culture, and the spirit of Atlanta United. Lisette Correa, aka Arrrtaddict, designed this year's Latin Heritage Month Scarf.
Features
Features
Behind The Stripes: Manuel "Papa" Rosas
Read more about one of Atlanta United's most dedicated supporters, his Mexican heritage and his love for bringing people together.
Behind The Stripes: The Gómez Family
Read more about the Gómez family, who moved from Venezuela to the United States in search of more opportunities for their children. Fernando and Camila have both played for Atlanta United Unified.
Behind The Stripes: Jose Hadathy
Read more about Jose Hadathy, Atlanta United Creative Manager and designer of the FIFA World Cup 2026 poster for Atlanta.
What it means to be Latino in Atlanta | Ser Latino en Atlanta
Listen to profound conversations about the significance of being Latino in Atlanta. Journalist Daniela Cintron, local organization leader Berny De La Garza, rapper Kap G and Supporter Eddie Segura speak.
Latino Supporters Group
Latino Supporters Group
LA12
La 12 de Atlanta began in 2016 right after the announcement that the City of Atlanta will be the home for an MLS team. We are an Official Supporters Group for Atlanta United FC, our passion and dedication has given us an opportunity to enjoy and celebrate each game; our support is unconditional no matter the outcome of the match.
Retail
Retail
