Sarah Kate “Skate” Noftsinger serves as Director of Marketing & Fan Engagement for the Atlanta United FC, the Major League Soccer expansion club in Atlanta owned by Arthur Blank’s Family of Businesses. She began her role in November 2015 and leads initiatives and strategic planning for marketing, brand development, fan engagement, events, and more. She also serves on the Brand Council for Arthur Blank's Family of Businesses, which includes the Atlanta Falcons (NFL), Mercedes-Benz Stadium, PGA Tour Superstores, Mountain Sky Guest Ranch, and Atlanta United. Prior to joining Atlanta United, Noftsinger served as the Commissioner for the Elite Clubs National League (ECNL) for six years where she grew the league to include 79 ECNL member clubs across the country and more than 10,000 players. It is the nation’s top soccer league for young women and is a breeding ground for the U.S. Women's National Team.
“Skate” was the 1997-98 Gatorade Virginia Girls Soccer Player of the Year, an all-American, All-ACC midfielder at Wake Forest University and became the first female student-athlete to be drafted by a professional sports team when she was drafted by the Washington Freedom in 2002. Following a career-ending neck injury, Noftsinger served as Developmental Assistant Coach for the U.S. Under-20 Women’s National Team in the 2006 World Cup, and as Assistant Women’s Soccer Coach at Stanford University.
She is the co-founder of Inspire Transformation, which identifies and supports aspiring local leaders internationally to establish locally sustainable team and community-based programs using sport and culturally relevant activities to generate positive social change. Her work has been featured on the front page of The New York Times, ESPN and more.