AMB Sports and Entertainment (AMBSE) announces a new long-term partnership agreement with American Express, naming the global payments and premium lifestyle brand a Founding Partner and the Official Payments Partner of AMBSE’s portfolio of teams and venues, including the Atlanta Falcons, Atlanta United, PGA TOUR Superstore, and Atlanta’s future National Women’s Soccer League club.
Under the terms of the agreement, Mercedes‑Benz Stadium will join the American Express Venue Collection™, delivering exclusive access, value, and experiences for eligible American Express Card Members. Benefits include access to Amex Presale Tickets® (while supplies last), dedicated Card Member entry or fast-lane access, and the opportunity to enroll in exclusive concessions offers. Eligible Card Members will be able to access these benefits at Mercedes-Benz Stadium beginning March 7, 2026. Terms apply.
American Express will serve as a Founding Partner and Official Payments Partner of both the Atlanta Falcons and Atlanta United, with integrated branding across team platforms. The agreement includes in‑stadium visibility during home games, presenting partnerships tied to marquee fan programming and select matches, and year‑round storytelling across digital, broadcast, and social channels. American Express Card Members can enjoy pre-sale ticket access, a dedicated retail fast lane, and unique experiences at Mercedes‑Benz Stadium, underscoring a shared commitment to elevating the fan experience across Atlanta’s premier sports properties.
The partnership also underscores a shared commitment to the continued growth of women’s sports, with American Express positioned as a key partner of AMBSE’s future National Women’s Soccer League club, set to begin play in 2028. Under the agreement, American Express will receive integrated sponsorship rights tied to the NWSL team reflecting a long‑term investment in elevating women’s professional soccer in Atlanta while delivering meaningful value for fans and American Express Card Members.
“This agreement brings together two organizations that share a focus on premium experiences, innovation, and putting fans first,” said Nana-Yaw Asamoah, chief commercial officer, AMB Sports and Entertainment. “American Express enhances how people experience our teams, our stadium, and our city from arrival through the final whistle. As a Founding Partner of Mercedes-Benz Stadium, Amex will play a meaningful role in how we continue to elevate Atlanta as a world-class sports and entertainment destination.”
The American Express partnership further strengthens AMBSE’s commercial portfolio and supports its mission to deliver best-in-class experiences across professional sports, live entertainment, and major global events hosted at Mercedes-Benz Stadium.
About AMB Sports and Entertainment
AMB Sports and Entertainment is part of the Blank Family of Businesses and includes the Atlanta Falcons, Atlanta United FC, Atlanta’s NWSL club launching in 2028, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.
