Atlanta United becomes hot topic after new '404 Kit' drop

Scenes from the 404 Kit Shoot at Koncept House in Atlanta, Ga. on Thursday, July 27, 2023. (Photo by Diwang Valdez/Atlanta United)

Atlanta United unveiled on Tuesday its third kit of the 2023 MLS season, 'The 404 Kit,' which is available now for purchase online and at the Team Store in Atlantic Station. The culturally-inspired kit honors the history of the city of Atlanta, specifically the golden era of the 1990s.

The new kit became the talk of the town, from Atlanta publications to MLS and other soccer organizations. Take a look at what the world had to say about 'The 404 Kit.'