The Arthur M. Blank Family Foundation, through their COVID-19 Response and Recovery Fund, today announced a $30,000 donation to the Aberdeen FC Community Trust (AFCCT) to help fund COVID-19 emergency relief efforts in North East Scotland.
Atlanta United, which is owned by Arthur Blank, announced a strategic partnership with Scottish club Aberdeen FC last November, geared towards boosting soccer and commercial operations for both clubs.
“It has been wonderful to see how Aberdeen FC and the AFC Community Trust have supported and galvanized the Aberdeen community in these difficult times,” said Atlanta United president Darren Eales. “Giving back is one of Atlanta United’s founding pillars, and a core value we share with our partner club. We are delighted to support AFC Community Trust in their great works, and to be able to show our solidarity now more than ever.”
The donation is part of the Atlanta United ‘United We Conquer’ initiative, and will be used to support AFC’s #StillStandingFree campaign to mitigate the economic hardships in Aberdeen and surrounding areas during this crisis.
“This donation brings the Trust’s COVID-19 fund-raising total to over £140,000,” said AFCCT chief executive, Liz Bowie. “This includes the 10% matched donation from AFC investors on season ticket sales and the success of the Just Giving Page. To date, the Trust has made over 500 deliveries of food and essentials to support 2,318 people of which 1,352 are children. Over 7,000 fans have received welfare calls from the Club and the Trust.
“Many of our initiatives and avenues for raising funds were effectively cut-off immediately following the suspension of football and the lock-down. However, the generosity of AFC fans and others in the community has given us a vital lifeline and, in turn, allowed us to support the most vulnerable in our communities through our outreach programme and our food package deliveries.
“This money from The Arthur M. Blank Family Foundation is being ring‐fenced for our work in helping to educate and support young people deal with their mental health. By collaborating with Grassroots Soccer, we have developed the MINDSET programme which has already been trialled in two schools in the city and shire. The impact of this programme has been significant. We all know that mental health is going to become even more of an issue as the lock‐down continues and then when we emerge from it. We will be ready to respond due to this generosity.”
For more information on the Aberdeen FC Community Trust, contact Zoe Ogilvie at 07973983243.
ABOUT THE ARTHUR M. BLANK FAMILY FOUNDATION
Formed in 1995, The Arthur M. Blank Family Foundation promotes innovative solutions to transform the lives of youth and their families, seeking results that move communities beyond what seems possible today. The Foundation invests in education, parks and greenspace, youth development, community redevelopment, and the arts, and leads giving programs for each of the Blank Family of Businesses, including the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore, Mountain Sky Guest Ranch, West Creek Ranch and Paradise Valley Ranch. Mr. Blank, chairman of the foundation, co-founded The Home Depot, the world's largest home improvement retailer, in 1978 and retired from the company as co-chairman in 2001. Through the foundation and his family's personal giving, Mr. Blank has granted more than $560 million to various charitable organizations.
ABOUT THE ABERDEEN FC COMMUNITY TRUST
Established in 2014, Aberdeen FC Community Trust (AFCCT) is the partner charity to Aberdeen Football Club which, in 2019, was named the Best Professional Club by UEFA in their Grassroots Awards.
AFCCT provides support and opportunity to change lives for the better in the community. Their work supports people across all age groups and backgrounds, enabling healthy communities; football for life activities and innovative education programmes to harness the potential for all.
AFCCT works in partnership with a multitude of local and national organisations, strategically aligning activities with both the local authority and country’s key strategic priorities. Using the power of sport and goodwill felt towards Aberdeen Football Club, AFCCT empowers communities and individuals locally, nationally and potentially internationally and helps the development of the next generation of young people