The purpose of the Atlanta United Style Guide is to serve those who communicate externally on behalf of the club (executives, coaching staff, players, those writing for communications, web, creating copy for social media, adding subtitling to videos, and communicating for marketing initiatives). While this Guide specifically focuses on topics of importance to the club, the AP Stylebook is our preferred guidance for English grammar, punctuation and word usage, separate from those outlined in this Style Guide.


Atlanta United FC
Style Guide - Brand Playbook

Atlanta, GA

  • Georgia O’Donoghue – VP, Business Operations
  • Molly Paterno - Sr. Director, Brand Marketing
  • Kacey Covino – Director, Brand Marketing & Strategy
  • Diego A. Pinzón – Director, Digital Media & Content Strategy
  • Chris Winkler – Director, Communications
  • Chris Raimondi – Manager, Brand & Business Communications
  • Daniela Burleyson – Manager, Social Media
  • Catalina Gutierrez – frmr Manager, Video Production
  • Johannes Schneider - Coordinator, Sports Communications
  • Sandy McAfee – Web Producer & Editorial
  • Kelsey Appleton – Coordinator, Social Media
  • Cristian Inga – Coordinator, Social Media
  • Antonio Tinajero – Coordinator, Social Media
  • Molly von Eschenbach - frmr Coordinator, Performance Marketing
  • Samantha Garcia – frmr Digital Media Assistant