Heroes: CJ & Kelli Stewart

C.J. Stewart is an Atlanta native, a former Chicago Cubs outfielder and an Amazon #1 Best Selling Author. As the founder and CEO of Diamond Directors, C.J. has achieved unmatched success in the player development industry. He has over 22 years of experience and his firm has developed some of the game’s top amateur, collegiate and professional players.

Kelli Stewart was born in Atlanta and completed her undergraduate studies at Kennesaw State University in 2011 where she earned a bachelor’s degree from the Coles College of Business with honors. In addition to her degree, Kelli holds a wealth of knowledge regarding sport based youth development as a resource for social justice and the impact sports has on the social emotional development of youth.

Now the Stewarts run the non-profit organization, L.E.A.D. (Launch, Expose, Advise, Direct). L.E.A.D.’s mission is to empower an at-risk generation to become ambassadors who lead Atlanta to lead the world. The Stewarts also provide a way for deserving inner-city youth to transform communities through baseball. For young men who complete L.E.A.D.’s Ambassador program, 100% have graduated from high school, 93% have enrolled into college, 90% have received college scholarship opportunities and 14% have entered the military or workforce. C.J.’s way of saying ‘thank you’ to those who helped him stay on the right path is to pay his blessing forward and create empowering opportunities for Atlanta youth today and into the future.

Artist: George F. Baker III

George F. Baker III is a Nebraska-born, Detroit-grown, and Atlanta-raised creator. Using his instruments of design, illustration, and production, he employs a playful childlike spirit to engage the inner-child we all have. Currently, he is the Creative Director of Foster, a studio-collective striving to make people unafraid to play.


440 Flat Shoals Ave SE, Atlanta, GA 30316